Jordan’s Way Proposal
The Jordan’s Way Bowl on Saturday, November 15, 2025, at the Kay Yeager Coliseum in Wichita Falls, TX will be a one-of-a-kind live fundraising event uniting animal lovers, shelters, and pet influencers from across the region.
To ensure a sold-out arena, high-impact awareness, and mass community involvement, this proposal outlines a full-scale digital marketing and social media strategy led by Nathan Daugherty. The goal: maximize reach, drive attendance, and generate lasting support for the Jordan’s Way mission.
A Bit About me…
I help brands and businesses break the mold with fresh ideas, bold strategies, and unforgettable experiences. From national campaigns and event coordination to stage performances and masterclasses, I bring a unique blend of creativity, charisma, and real-world expertise to every project.
Whether you’re looking to elevate your marketing, energize your next seminar, or find a host who can command the room—I’m here to help take things to the next level.
Based in Tampa Bay, Florida, I live with my wife, our cat, and two lovable pups (Lizzy and Levi). Let’s make something amazing together.
Overview
The Jordan’s Way Bowl on Saturday, November 15, 2025, at the Kay Yeager Coliseum in Wichita Falls, TX is a one-of-a-kind live fundraising event uniting animal lovers, shelters, and pet influencers from across the region.
This proposal outlines a full-scale digital marketing and social media strategy to maximize reach, drive attendance, and generate lasting support for the Jordan’s Way mission.
OBJECTIVES
Drive ticket sales through strategic ad placement and content creation
Raise awareness for Jordan’s Way and participating shelters
Generate media buzz and viral social engagement
Position the Jordan’s Way Bowl as a national model for nonprofit success
STRATEGY HIGHLIGHTS & DELIVERABLES
Digital Ad Campaigns
Facebook & Instagram: Event promotions and shelter spotlights
TikTok: Short-form video challenges and influencer content
YouTube: Trailer-style promos and ads
Google Ads: Geo-targeted search/display advertising
Digital Billboards: High-traffic local signage (via Caasie-style platform)
Content Creation
Event trailers and countdown videos
Shelter spotlight stories
Volunteer and animal feature videos
Memes, reels, and interactive content
Partner Coordination
We will work directly with each shelter and organization to provide:
Social media toolkits
Custom videos and graphics
Event countdown content
Cross-platform collaboration and promotion
WHY WORK WITH NATHAN DAUGHERTY
Nathan brings over a decade of experience in marketing, live events, social strategy, and nonprofit campaigns. With expertise in both technical deployment and creative execution, he’s the perfect partner to help Jordan’s Way Bowl 2025 reach new heights of visibility and impact.
Package One – $30,000
Digital Ad Spend ($5,000):
Facebook, Instagram, TikTok, Google, YouTube
Geo-targeting by venue and shelter locations
Management & Creative ($25,000):
Strategy & execution
Full ad management
Custom graphic and video production
Daily post planning & content calendars
Digital billboard placement
Unique marketing activations (QR codes, influencers, etc.)
Package Two – $20,000
Streamlined Campaign with Targeted Results
Digital Ad Spend ($5,000):
Same multi-platform targeting with a narrower reach
Management & Creative ($15,000):
Ad Campaign Development & Execution
Custom Graphics and Video Promos
Shelter Coordination & Cross-Promotion Support
Branded Social Media Calendar for Posting
Optional Digital Billboard Add-On (budget-dependent)